Outbound marketing 101 for China’s brands: Don't get wires crossed

In a rapidly evolving global economy and with domestic prospects getting saturated, the race to expand business overseas has become a strategic goal for an increasing number of Chinese enterprises.

Seizing opportunities in overseas countries

The transition from mainland China to international markets is rife with challenges, but the potential for success is undeniable. The open-mindedness and versatility of overseas markets present unique opportunities for Chinese brands to make their mark. As Howard Chan, VCCP strategy director based in Shanghai, highlighted, emerging Chinese brands entering new markets don’t carry the burden of legacy brands, allowing for innovation and adaptability. 

Moreover, China’s robust supply chain, innovative digital ecosystems, and manufacturing capabilities serve as solid foundations for adapting quickly to evolving customer demands outside of China. This enables Chinese brands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands