Outback Steakhouse: MasterChef

Restaurant chain Outback Steakhouse created the experiential Outback Featuring MasterChef Brasil campaign to gain media exposure and change brand perceptions.

Bringing The Australian Flavor

In 2022, Outback Steakhouse (part of Bloomin' Brands Inc.) made a bold move by becoming the first restaurant to sponsor a cooking show in Brazil. Partnering with the highly popular MasterChef Brazil, Outback aimed to solidify its dedication to fresh, real food. The premiere of the sponsored episode at a local Outback in Sao Paulo drew a crowd of 150 attendeeswho were in for a surprise. As the winning dish was unveiled on screen, Outback waiters astounded guests by serving the exact same creation live in the dining room. Outback...

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