Out with the new, in with the old

Wendy Gordon

This paper is born out of frustration at outdated models of thinking that are alive and well today instead of being dead and buried (and a source of amusement).
  

Out With the New, In With the Old

Wendy GordonAcacia Avenue

MARKETING AND THE INCA EMPIRE

At the heart of the once-mighty Inca Empire (1430-1530), the magnetic city of Cuzco draws hundreds and thousands to its cobbled streets, lured by the city's combination of colonial and religious splendours built on the hefty stone foundations of the Incas. In 1950 Cuzco suffered a devastating earthquake that destroyed almost all the buildings except those built on the ancient Inca foundations.

Lonely Planet Peru, 5th edition

This story has a parallel in the microscopic empire of marketing and research...

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