Out With the New, In With the Old
Wendy GordonAcacia Avenue
MARKETING AND THE INCA EMPIRE
At the heart of the once-mighty Inca Empire (1430-1530), the magnetic city of Cuzco draws hundreds and thousands to its cobbled streets, lured by the city's...
Out with the new, in with the old
This paper is born out of frustration at outdated models of thinking that are alive and well today instead of being dead and buried (and a source of amusement).
