Our Dynamic Earth

The paper describes how the attraction Our Dynamic Earth was conceived and, despite a cynical introduction, proved to be a great success.
Agency:Barrington Johnson LorainsAuthor: Not credited

Area Awards 2001 Silver

The Launch Of Our Dynamic Earth

How advertising triumphed over cynicism

 

INTRODUCTION

This is a story of advertising triumphing over cynicism in a trail that goes back two and a half centuries.

This is the story of the launch of Our Dynamic Earth and how against the odds, we helped to make Scotland's version of the Millennium Dome an outstanding success.

In its first year, Our Dynamic Earth beat every single one of its demanding commercial targets, attracted over half a...

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