OTO CBD: Insomnia – the drop off

OTO, a CBD product company, differentiated a new sleep product by reminding its target audience of their youth, delivering impressions, plays and sales.

Tapping club culture to help the nation finally get some sleep…

Brief

There sure are a lot of CBD products in the UK all of a sudden. Pills. Oils. Gummies. Lotions. Vapes. Bubblebath. Beers. To be honest, it all feels a little bit like the Wild West, and decidedly less-than-premium. There's CBD for muscle aches. For nervousness. For anxiety. For period pains. For digestion. For focus and energy. And for calm and relaxation.

And then, there's OTO.

Sexy. Sleek. Super cool. And with a hero product that is scientifically proven to work. That product: Sleep Drops.

With the myriad of...

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