OTO CBD: Insomnia – the drop off

OTO, a CBD product company, differentiated a new sleep product by reminding its target audience of their youth, delivering impressions, plays and sales.

Tapping club culture to help the nation finally get some sleep…

Brief

There sure are a lot of CBD products in the UK all of a sudden. Pills. Oils. Gummies. Lotions. Vapes. Bubblebath. Beers. To be honest, it all feels a little bit like the Wild West, and...

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