WARC Online columnist Tummler discusses the issue of honesty in advertising, with particular focus on the case of Zak16.com, a spoof adolescent blog found by Advertising Age to have been created by Leo Burnett for Procter & Gamble's feminine hygiene brand, Tampax.
On the other hand ...
The Case for Honesty in Advertising: P&G, Leo Burnett, Tampax and the Zack16 Technicolor Yawn
Tummler
Shooting the bull a few minutes back, cherished reader, you’ll recall Tummler opining that whilst many who ride the adland carousel...
