Other the other hand: the case for honesty in advertising - P&G, Leo Burnett, Tampax and the Zack16 technicolor yawn

WARC Online columnist Tummler discusses the issue of honesty in advertising, with particular focus on the case of Zak16.com, a spoof adolescent blog found by Advertising Age to have been created by Leo Burnett for Procter & Gamble's feminine hygiene brand, Tampax.

On the other hand ...

The Case for Honesty in Advertising: P&G, Leo Burnett, Tampax and the Zack16 Technicolor Yawn


Shooting the bull a few minutes back, cherished reader, you’ll recall Tummler opining that whilst many who ride the adland carousel deserve a short-sharp kick in the butt, our calling remains one of the planet’s better-regulated business sectors.  Compared with investment banking, say, or real estate, it’s a veritable nunnery.

More often than not, adland’s most heinous offence is mediocrity – a shortcoming usually exposed double-quick by a client’s southbound sales graph, and rectified by said client’s...

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