Oscar Mayer Foods: Wiener Jingle campaign

The dominance of Oscar Mayer Foods (a division of Kraft Foods, Inc., after 1989) in the U.S. meat industry spanned nearly a century, beginning in the early 1900s and continuing through the 1990s.

Oscar Mayer Foods: Wiener Jingle campaign

Mariko Fujinaka

Overview

The dominance of Oscar Mayer Foods (a division of Kraft Foods, Inc., after 1989) in the U.S. meat industry spanned nearly a century, beginning in the early 1900s and continuing through the...