Oscar Mayer Foods: Wiener Jingle campaign

Mariko Fujinaka

The dominance of Oscar Mayer Foods (a division of Kraft Foods, Inc., after 1989) in the U.S. meat industry spanned nearly a century, beginning in the early 1900s and continuing through the 1990s.

Oscar Mayer Foods: Wiener Jingle campaign

Mariko Fujinaka

Overview

The dominance of Oscar Mayer Foods (a division of Kraft Foods, Inc., after 1989) in the U.S. meat industry spanned nearly a century, beginning in the early 1900s and continuing through the 1990s. Based in Madison, Wisconsin, Oscar Mayer was the nation's leading manufacturer of branded processed meats, including hot dogs, bacon, and luncheon meats. Marketing had long played an important role in the history of the company, but Oscar Mayer was not prepared for the immense success of an advertising jingle that promoted its wieners. First used in a radio...

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