Campaign details
Brand: OrinigiriAgency: Himawari DesignCountry: Japan
Objectives
Natural disasters or global pandemics like COVID-19 can occur at any time. The important thing is how to recover after them. "Man shall not live by bread or rice alone."
We have attempted a project aimed at revitalizing people's minds through design. That is the workshop using paper craft 'ORINIGIRI' at the Tohoku revitalization event starting in 2015. We wanted to prove that creativity gives people the power to eliminate loneliness and recover.
This activity has continued since 2015, and has evolved from Tohoku to the United...