Original Source - It takes 2,997 words to make one zesty case study for Original Source
Lorna Hawtin and Peter Harris
This Silver Award-winning campaign for Original Source bath products aimed to move it away from its 'niche brand' status and increase penetration and market share, without diluting the brand's well-established values.
| Agency: BDH\TBWA | Authors: Lorna Hawtin and Peter Harris |
Original Source – It takes 2,997 words to make one zesty case study for Original Source
SO, WHAT'S THE STORY?
Original Source was a niche washing and bathing brand with a cult status when PZ Cussons...
