Origin and Early Development of Outdoor Advertising in the United States

This paper discusses the growth in the primary early advertising medium, newspapers, before charting the emergence of outdoor as an alternative.

Origin and Early Development of Outdoor Advertising in the United States

Donald W. Hendon Arkansas State University andWilliam F. MuhsMontana State University

Before discussing the origin and early development of outdoor advertising in the United States, it is important to discuss the development of other media, especially newspapers, which, from the beginning, offered stronger competition to the outdoor advertising medium than did their counterparts in Great Britain, for reasons which will be discussed later.

While it was still a British colony, the United States copied most of its advertising methods and media from Britain[l]....

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