Origin and Early Development of Outdoor Advertising in the United States

William F Muhs and Donald W Hendon

This paper discusses the growth in the primary early advertising medium, newspapers, before charting the emergence of outdoor as an alternative.

Origin and Early Development of Outdoor Advertising in the United States

Donald W. Hendon Arkansas State University andWilliam F. MuhsMontana State University

Before discussing the origin and early development of outdoor advertising in the United States,...

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