Orientations to health care reform

Diana MacDonald, Lorne Rothman and Jane Armstrong

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians’ reactions not just to specific reform measures but also to broad themes of reform, thereby providing the reader with a bigger picture of the overall direction in which health care reform might be taken over the next few years in Canada.

Orientations to Healthcare Reform

A segmentation of the general public

Jane Armstrong Environics Research GroupDiana MacDonald Environics Research GroupLorne Rothman Environics Research Group

Introduction

Canada's health care system, like that in many countries around the world, is experiencing growing pressure from a number of factors, including an aging population, increased expectations for health care services resulting from a proliferation of medical technologies and last, but not least, economic downturns. All of these factors have converged ...

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