Organic growth: seven principles that determine winners and losers

Chris Ingram

This article describes the Ingram Growth Index, designed to record the organic growth performance of the world's biggest consumer goods firms so as to draw inferences about the key success factors for organic growth.

Organic growth: seven principles that determine winners and losers

Chris IngramIngram

Organic growth is high on the agenda of both managers and shareholders. This is increasingly being reflected in financial reporting and the content of the dialogue that is occurring with investors. Most major consumer goods companies are reporting some measure of organic growth. Many are publicly announcing organic revenue growth targets alongside the traditional earnings per share (EPS) target. Some are shaping strategies very actively around organic growth targets and proving willing to exit low-growth businesses while focusing on high-growth areas.

Organic growth is important to marketers because...

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