Oreo: X Pokémon

OREO, a cookie brand, partnered with Pokémon in the US to create a unique rarity scheme for 16 exclusive characters to drive brick-and-mortar online sales, create genuine excitement among Pokémon fans, cement OREO’s place in pop culture and build an authentic connection with the target audience.

Campaign details

Title: Oreo X PokémonBrand: OreoProduct: Oreo CookiesIdea: Dentsu CreativeCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSANon-specificOtherMiddleUnder 500k on Media, under...
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