OREO, a cookie brand, partnered with Pokémon in the US to create a unique rarity scheme for 16 exclusive characters to drive brick-and-mortar online sales, create genuine excitement among Pokémon fans, cement OREO’s place in pop culture and build an authentic connection with the target audience.
Campaign details
Title: Oreo X PokémonBrand: OreoProduct: Oreo CookiesIdea: Dentsu CreativeCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months or less | USA | Non-specific | Other | Middle | Under 500k on Media, under... |