OREO UK: The Playful Network

OREO UK, a biscuit brand, launched a campaign to bring brand meaning to the UK by encouraging playfulness.

Campaign details

Brand: OREO UKAgency: Digitas UK

Executive Summary

Look. We get it. We say OREO and you say, 'Oh yeah, dunk in the dark!'.

Judges, that was 2013.

And that was a Superbowl Tweet.

This is 2021. And don't get us wrong, there's no getting away...

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