Oreo: Treat Fails

Oreo, a cookie brand launched a campaign in the Middle East and Africa to generate 40,000 registrations on the microsite, 10,000 recipe downloads and increase sales volume by 20% and sales value by 15%.

1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
Bread, cake, biscuits
Middle East & North Africa (general region)

Campaign details

Brand: OreoBrand owner: Mondelez InternationalEntrant company: Saatchi & Saatchi Dubai - United Arab EmiratesIdea creation: Saatchi & Saatchi DubaiMarket: Middle East & North AfricaSector: FoodMedia channels:Point-of-purchase, In-store,...

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