Campaign details
Brand: Mondelēz/OreoLead Agency: Leo Burnett IndonesiaRegion: APAC
Strategy
Objective
Oreo has always been known as the most playful cookie in the world, an identity rooted in our Twist Lick & Dunk Ritual! Despite having one of the strongest brand powers compared to other biscuit players in Indonesia as well as the region; our brand share growth coming into 2020 has been stagnant at 4%
As this year, Oreo turns 108, we saw this as a great opportunity to turn things around, and to rekindle consumers' excitement around OREO by celebrating it with a...