Oreo: Stay playful

Oreo, a cookie brand, launched a campaign in Vietnam to help parents focus on building an emotional connection with their kids and drive brand love and sales through more personalised messaging.

Campaign details

Brand: Oreo VietnamLead Agency: Publicis Vietnam & Indonesia & Spark Foundry VietnamRegion: APAC

Strategy

Objective

Oreo had launched their new equity campaign "Stay Playful" in late 2019 that focused on building an emotional connection...