Oreo: Oreocodes

Cookie brand OREO converted milk shoppers into cookie shoppers with a digital-centric campaign in the US.

Campaign details

Title: OREOCODESBrand: OREOProduct: OREOIdea: VMLCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUNITED STATESNon-specificAdults (26-55)MiddleProduction Cost: $50k Media Budget: $200k

Why is this work relevant for Creative Effectiveness?

It's universally agreed that the best drink to have with cookies… is milk (64% of Americans). But the status of this beloved relationship has changed to "it's complicated" with milk increasing trips by +2.6% while both the cookie category (-23.3%) and OREO Cookie (-23.4%) unit sales declined...

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