Campaign details
Brand: OREOBrand owner: Mondelēz InternationalEntrant company: 360i New YorkIdea creation: 360i New YorkMarket: USASector: Bread, cake, biscuitsMedia channels: Online video, Outdoor, Out-of-home, Packaging & design, Social media, Word of mouth, InfluencersBudget: 500k - 1 million
Executive summary
Every year OREO sets out to one-up itself, to give fans something special with a partnership that drives sales and drives the internet wild. With a 25th anniversary approaching, a shared devotion to their fans, and a mutual love of play and discovery, we chose Pokémon. Our partnership fed the...