OREO: OREO x Pokémon

OREO, a cookie brand, launched a campaign in the US to drive brick-and-mortar and online sales, create genuine excitement among Pokémon fans, and cement the brand's place in pop culture.

Campaign details

Brand: OREOBrand owner: Mondelēz InternationalEntrant company: 360i New YorkIdea creation: 360i New YorkMarket: USASector: Bread, cake, biscuitsMedia channels: Online video, Outdoor, Out-of-home, Packaging &...