Oreo Cookies, Chips Ahoy! Cookies, Ritz Crackers, Belvita Breakfast Biscuits: Hy-Vee Hometown Olympian

Abbey Ash

Mondelez International partnered with supermarket chain Hy-Vee and grew biscuit sales, basket size and household penetration in the US, with a 360-degree programme starring Olympic athlete Karissa Schweizer.

Campaign details

Brand: MondelezBrand owner: Mondelez InternationalEntrant company: Phoenix Creative Co. - USAIdea creation: Phoenix Creative Co. St LouisMarket: North AmericaSector: FoodMedia channels:Point-of-purchase, in-store, Social media, Competitions...

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