Campaign details
Brand: MondelezBrand owner: Mondelez InternationalEntrant company: Phoenix Creative Co. - USAIdea creation: Phoenix Creative Co. St LouisMarket: North AmericaSector: FoodMedia channels: Point-of-purchase, in-store, Social media, Competitions & contestsBudget: Up to 500k
Executive summary
The Hy-Vee Hometown Olympian program was crafted to resonate specifically with Hy-Vee’s customers by featuring regional hometown hero Karissa Schweizer to capture the ‘carts and minds’ of its Midwestern shoppers – shoppers who are very proud of their local roots. The 360-degree program showcased Schweizer in social media, weekly ads,...