Oreo: Cheat cookies

OREO, a cookie brand, partnered with Xbox to feature its cookies on the Xbox joypad to sell out all limited-edition products across Europe, increase revenue, gain PR and support from the gaming community, and encourage consumer engagement and participation.

Campaign details

Title: Oreo Cheat Cookies Brand: Mondelez InternationalProduct: OreoIdea: Saatchi & SaatchiCountry: Germany

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEuropeNon-specificAdults (26-55)MiddleThe costs provided are the total costs of the campaign in the Region, not only the development of the campaign centrally in English, but also considering the costs of all markets that took part of the initiative. Media spent: €6.5M. Campaign production costs: €3.5M

Why is this work relevant for Creative Effectiveness?

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