Oreo: #BringBack2011

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Campaign video: Oreo – #BringBack2011

Read the full campaign case study

Selected creative: Oreo – #BringBack2011


Agency: Leo Burnett MumbaiAccount Management: Abhimanyu Khedekar / Rubesh Mutsuddi / Shailee Mehta / Tanvi ShahAccount Planning: Maitrayee Chandorkar / Mittu Torka / Renan George / Vrudhi DoshiCreative:Aakanksha Joshi / Asmita Karandikar / Bhavesh Patil / Durgesh Pragati Sathish Amble / Esha Dornala / Jay Kumar Niture / Karan Boriya / Malhar Vaidya / Mayuresh Dubhashi / Rajdeepak Das / Reya Reji / Sachin Kamble / Savannah Patel / Vignesh Iyer / Vikram Pandey / Yatish...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands