Oreo: #BringBack2011

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Campaign video: Oreo – #BringBack2011

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Selected creative: Oreo – #BringBack2011

Credits

Agency: Leo Burnett MumbaiAccount Management: Abhimanyu Khedekar / Rubesh Mutsuddi / Shailee Mehta / Tanvi ShahAccount Planning: Maitrayee Chandorkar / Mittu Torka / Renan George / Vrudhi DoshiCreative:Aakanksha Joshi / Asmita Karandikar / Bhavesh Patil / Durgesh Pragati Sathish Amble / Esha Dornala / Jay Kumar Niture / Karan Boriya / Malhar Vaidya / Mayuresh Dubhashi / Rajdeepak Das / Reya Reji / Sachin Kamble / Savannah Patel / Vignesh Iyer / Vikram Pandey / Yatish...

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