Orange: Reboxing

Thierry Moret

Multinational telecoms provider Orange launched a smartphone-recycling programme that addressed an environmental problem while improving brand recognition in France.

Campaign details

Brand: OrangeBrand owner: OrangeEntrant company: Havas Media - FranceIdea creation: Havas Media ParisMarket: EuropeSector: Telecoms & utilitiesMedia channels: Direct marketingBudget: Up to 500k

Executive summary

In France, old smartphones represent...

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