Orange: Orange solves the end of the world

Telecoms provider Orange grew its customer base and brand leadership in Romania with a TV, outdoor and digital campaign that positioned it as a fixer, protecting what matters most to people.

Campaign details

Brand: Orange Brand owner: Orange Entrant company: Publicis RomaniaIdea creation: Initiative Bucharest Market: Romania Sector: Telephone & internet services Media channels: Outdoor, Out-of-home, Social mediaBudget: 1 - 3 million

Campaign video

Creative assets

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