Orange: Orange Just Talk: the campaign that made the competition go 'ouch!'

1999 `Just Talk' campaign for Orange mobile phones. Specific objective to raise Orange's share of the pre-pay phone market from 11.2% to 19.5% (over 70%) in last quarter of 1999.
Agency: WCRSAuthors: Anna Hutson

Orange

Orange Just Talk: The Campaign that Made the Competition Go 'Ouch!'

INTRODUCTION

This is the story of the most successful single campaign that Orange has ever run. It took Orange from fourth position in the prepay mobile...