Orange Gold Spots – Don't let a mobile phone ruin your movie

Orange wanted to deepen its engagement with the youth market, but while the mobile phone was an essential part of the lives of this age-group, they were hard to reach in a manner that was both authentic and effective.

Orange Gold Spots — Don't let a mobile phone ruin your movie

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INTRODUCTION

This is a story about gaining acceptance; a story about how a brand discovered a path down from on high to successfully enter and thrive in the culture of a new generation....

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