Orange Gold Spots – Don't let a mobile phone ruin your movie

Orange wanted to deepen its engagement with the youth market, but while the mobile phone was an essential part of the lives of this age-group, they were hard to reach in a manner that was both authentic and effective.

Orange Gold Spots — Don't let a mobile phone ruin your movie



This is a story about gaining acceptance; a story about how a brand discovered a path down from on high to successfully enter and thrive in the culture of a new generation. This is a story about showing self-awareness, displaying cultural intelligence and making a positive contribution. This is the story of one of the most-loved campaigns in UK cinema history.

This is the story of the Orange Gold Spots.


It was 2002. Orange had done a great job of connecting...

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