Orange Egypt: Don't Overthink. It's Free.

Telecoms provider Orange improved its Net Promoter Score to first place in the category in Egypt through a TV and social media campaign that targeted young consumers with its new Freemax tariff.

Campaign details

Brand: Orange Brand owner: Orange Entrant company: Leo Burnett CairoIdea creation: Leo Burnett Cairo Market: Egypt Sector: Telephone & internet services Media channels: Social media, Websites & microsites, Television & Connected TV, Competitions & contests, Merchandise & free gifts, Sales promotion, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home Budget: 500k - 1 million

Campaign video

Creative assets

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