Orange Babies - Reverse Lottery (Netherlands)

The article discusses a campaign by Orange Babies which aimed at collecting 25,000 Euro during the Millionaire’s Fair and increase awareness of the Foundation.

Orange Babies – Reverse Lottery (Netherlands)

Agency name: Ogilvy Amsterdam Client name: Orange Babies Category: Direct 1:1 Communication

BACKGROUND

Orange Babies is a Foundation that offers assistance to HIV-infected pregnant women and their babies in Africa. A key priority is to prevent the transmission of the HIV virus from mother to child. To achieve this, Orange Babies provides the medicine needed, offers them powdered milk as a replacement for breast feeding and builds obstetric clinics.

Through various events, campaigns and the use of well-known Dutch personalities as active ambassadors (Caroline Tensen, Henk Schiffmacher, Natasja Froger,...

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