Oral Cancer Campaign - How Henry helped save lives

The challenging campaign to raise oral cancer awareness, and prompt timely treatment where necessary, had to be sensitive both to people’s contradictory attitudes to their health (overcoming complacency on the one hand and the fear of a bad diagnosis on the other) and to the resource issues facing the NHS.
Agency: The BridgeAuthor: Margaret Byrnes

Oral Cancer Campaign – How Henry Helped Save Lives

WHY ORAL CANCER?

The man pictured in Figure 1is Henry – a typical west of Scotland middle-aged man – drinks a bit too much, smokes, avoids going to...