Optus Business: Safari DM Pack

Optus faced expiring contracts for its Safari cell phone plan, an exclusive deal offered to top-level executives who were members of the Qantas Chairman Lounge.

Optus Business: Safari DM Pack

Leo Burnett Sydney


Category: Communications/UtilitiesCountry where program ran: AustraliaDate program started/ended: 31st January - 1st March 2007

Product Description: The Optus Business Mobile Safari Rate Plan is an exclusive rate plan developed for members of the Qantas Chairman's Lounge.

Advertiser/Client Name: Optus BusinessMedia Channels: DirectMail Other


Marketplace Challenge:

The 'Safari' plan was developed in 2004 for members of the Qantas Christmas Lounge. In late 2006 these contracts were expiring and Optus needed to re-sign them to a new 2 year contract before...

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