Optus - Optus vs. Telstra

In a market characterised by fierce competition, Optus wanted to relaunch its Mobile Phone Cap plans.

Optus – Optus vs. Telstra

Agency: M&C Saatchi Sydney

EXECUTIVE SUMMARY

Creating “Black & White” Guidelines for Comparative Advertising

In a market characterized by fierce competition, Optus wanted to relaunch its Mobile Phone Cap...

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