Optimising the language of email survey invitations

Respondent cooperation has always been an important topic for the market research industry. One consequence is that over time a number of initiatives have addressed the issue.

Optimising the language of email survey invitations

Howard R. MoskowitzMoskowitz Jacobs

Birgi MartinGoogle1


Online research provides market research practitioners with a number of benefits such as lower costs, shorter duration of fieldwork, and convenient mechanisms to target special segments, respectively. In the last few years, internet-based market research has had a huge impact on the market research industry. This interest stems largely from the significant administrative cost and time savings that are possible on the internet. In fact, online research offers a number of additional and even more important benefits, beyond the obvious advantages...

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