Optimising the language of email survey invitations
Howard R. MoskowitzMoskowitz Jacobs
Birgi MartinGoogle1
INTRODUCTION
Online research provides market research practitioners with a number of benefits such as lower costs, shorter duration of...
Optimising the language of email survey invitations
Respondent cooperation has always been an important topic for the market research industry. One consequence is that over time a number of initiatives have addressed the issue.
