Optimal assortment and planogram development - research in category management

Ian Addie

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution.

Optimal assortment and planogram development – research in category management

Ian AddieNunwood, United Kingdom

WHAT IS CATEGORY MANAGEMENT?

Category Management became formally accepted as a means of managing the grocery multiple offer in the early...

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