OPPO Mobile Phone Double 11 Shopping Carnival

Facing the 2022 Double Eleven e-commerce promotion node, OPPO hopes to effectively achieve product traffic and sales conversion through the dissemination and exposure of its five mobile phone products on the What's Worth Buying platform.

Case details

Brand: OPPO

Brand owner: OPPO

Main agency: What's worth buying

Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched in: Mainland China

Industry: Internet

Media channels:

Budget: 2-3 million

Case Summary

The core goal of this project is to promote and expose five of its mobile phone products through the What’s Worth Buying platform, and effectively achieve product traffic and sales conversion.

Market background and objectives

Facing the Double Eleven e-commerce promotion node in 2022, the company preheated its five models through various forms such...

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