As the first personal care product brand under Unilever to enter the Chinese market, Lux has always taken environmental protection and sustainable development as corporate social responsibilities. The brand hopes to realize multiple interactions between consumers and supermarket customers by exploring a sustainable public welfare model, and work with partners to practice corporate social responsibility and sort out a good brand image.
Case details
Brand : Lux
Brand owner : Unilever
Main agency : Beijing Shengshibaidai International Culture Communication Co., Ltd.
Put on the market : Mainland China
Launch time : 2011-still executing
Industry : Personal Care Products
Media channels: TV, social media,...
