Case details
Brand : Lux
Brand owner : Unilever
Main agency : Beijing Shengshibaidai International Culture Communication Co., Ltd.
Put on the market : Mainland China
Launch time : 2011-still executing
Industry : Personal Care Products
Media channels : TV, social media, public relations, charity events, live broadcast, print media,
Budget : 1.5 million
Case summary
The Lux Green Hada Operation has been in operation for 10 years. It has planted 10,300,000 square meters of grass in Tibet. Through the planting of pastures, it has effectively improved the problems of grassland...