Opening the door to the universe of fantasy - 2022 Xiangyang Overseas Chinese Town opening marketing

Xiangyang OCT Fantasy Valley is the first space exploration theme park in China, which will open to the public at the end of April 2022.
Case details

Brand: Xiangyang OCT

Brand owner: Overseas Chinese Town (OCT)

Main agency: Happy Communication

Main agency holding group: Happy Communication Technology (Guangzhou) Co., Ltd.

Launched in: Mainland China

Industry: Culture and Tourism

Media channels:

Budget: 1-2 million

Case Summary

At the end of April 2022, Xiangyang OCT Fantasy Valley opened to welcome visitors and cooperated with the Meituan platform with strong consumer attributes to carry out a series of opening marketing activities; it is hoped that the goal of establishing brand awareness for the new park and occupying market share in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands