OpenAI sets out a maximalist vision of artificial intelligence and advertising

The emergence of ChatGPT, the most famous generative artificial intelligence (AI) chatbot, has sent shivers through the creative industries, but OpenAI, the company behind this tool, believes it will ultimately lead to more work for creatives.

Artificial intelligence (AI) is undoubtedly the marketing industry’s biggest talking point for 2023, and ChatGPT – if not its creator, OpenAI – is front and centre in the discussion of how this technology will affect the creative industries.

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