Opel Vectra - Chess

The objectives of this campaign are described as recapturing European leadership in automotive mid-class centre and establish Opel Vectra as a totally new car compared with its predecessor.
  

Opel Vectra - Chess

Brand Name: Opel Vectra Client Name: Adam Opel AGCategory for this Entry: AutomotiveAgency Name: McCann-Erickson BCA

Summary

Within three months of the new Opel Vectra launch, it became market leader in the European midclass...