The Signum Class
Brand Name: Opel Signum Client Name: General Motors Europe/ OpelAgency Name: McCann Erickson BCACategory for this Entry: Automotive
Summary
In May 2003, Opel launched its flagship, the new Signum, which was to set new standards in the mid range segment with its exceptional new vehicle concept. However, being a new concept, the car lacked a reference amongst premium oriented models. Additionally, lack of confidence in the Opel brand and the dominance...