OOH advertising to grow by 16.5% in Q1 2022

Rob Clapp

An overview of out-of-home and total advertising spend growth between Q1 2014 and Q4 2023.

Out-of-home advertising's recovery from COVID disruption is expected to continue this year, with spend forecast to grow by 16.5% worldwide in Q1 2022. This is according to WARC Data's latest Global Ad Trends report, which focuses on the IRL ('in real life') ad economy.

WARC Data subscribers can read the report in full, while a free sample report is also available.

Few parts of the media industry saw fortunes fluctuate during the pandemic to quite the extent as experienced in out of home. Hopes of double-digit ad spend growth prior to COVID-19 were dashed by...

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