Ontario Ministry of Health and Long-Term Care: Social smoking campaign

This case study describes a campaign by Canadian government organisation Ministry of Health and Long-Term Care in Ontario, which wanted to communicate the problem of 'social smoking' to 18-29 year-olds.

Ontario Ministry of Health and Long-Term Care: Social smoking campaign

Agency: BBDO Toronto Advertiser: Ministry of Health and Long-term Care Brand: Anti-social Smoking Country: Canada

Objectives

Tobacco is the leading cause of preventable disease and prematur

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