Ontario Lottery and Gaming Corporation: Dream Drop

Summary Ontario Lottery and Gaming Corporation increased engagement rate, consideration, and ticket sales in Canada by aligning its campaign with customer passions.

Campaign video: Ontario Lottery and Gaming Corporation – Dream Drop

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Selected creative: Ontario Lottery and Gaming Corporation – Dream Drop


Agency: FCB Toronto / EssenceMediacom TorontoAccount Executive: Heather HawkeAccount Supervisor: Jimmy PunArt Director: Jerry YangAssociate Creative Director: Marty Hoefkes / Michael MorelliChief Creative Officer: Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Jon DaweExecutive Creative Director: Cuanan Cronwright / Leonardo BarbosaGroup Account Director: Solo GritskivSenior Copywriter: Michael CareySenior Producer: Adriana LabordeStrategist:...

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