Ontario Lottery and Gaming Corporation: Dream Drop

Ontario Lottery and Gaming Corporation increased engagement rate, consideration, and ticket sales in Canada by aligning its campaign with customer passions.

Campaign details

Title: Dream DropBrand: Ontario Lottery and Gaming CorporationProduct: Lotto MaxIdea: FCBCountry: Canada

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsCANADANon-specificTeenagers & young adults (13-25)Middletbc

Objectives

The lottery industry is an entertainment industry; highly focused on innovation and technology. But our player base is ageing out: only 14% of players are under the age of 35 (compared to 29% of the population). And while the industry is showing growth, it is due to increased spending amongst existing, older...

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Insights Team
Bray Leino

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