Campaign details
Title: Dream DropBrand: Ontario Lottery and Gaming CorporationProduct: Lotto MaxIdea: FCBCountry: Canada
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | CANADA | Non-specific | Teenagers & young adults (13-25) | Middle | tbc |
Objectives
The lottery industry is an entertainment industry; highly focused on innovation and technology. But our player base is ageing out: only 14% of players are under the age of 35 (compared to 29% of the population). And while the industry is showing growth, it is due to increased spending amongst existing, older...