Title: Dream DropBrand: Ontario Lottery and Gaming CorporationProduct: Lotto MaxIdea: FCBCountry: Canada
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||CANADA||Non-specific||Teenagers & young adults (13-25)||Middle||tbc|
The lottery industry is an entertainment industry; highly focused on innovation and technology. But our player base is ageing out: only 14% of players are under the age of 35 (compared to 29% of the population). And while the industry is showing growth, it is due to increased spending amongst existing, older...