Ontario Lottery and Gaming Corporation: Dream Drop

Meg Siegel, Solo Gritskiv, Tim Welsh

The Ontario Lottery and Gaming Corporation partnered with designer, Mr. Saturday, to release an exclusive clothing line with a LOTTO MAX ticket attached to sell out the products in one week and increase positive perception, consideration, online registrations, and ticket sales.

Campaign details

Brand: Ontario Lottery and Gaming Corporation Brand owner: Ontario Lottery and Gaming Corporation Entrant company: FCBIdea creation: Mediacom Toronto Market: Canada Sector: Lotteries, casinos, gambling Media channels: Email marketing, Point-of-purchase, In-store, Public relations, Sales promotion, Online display, Websites & microsites, Online video, Social media, Word of mouth, Influencers, KOLs, Competitions & contests Budget: 500k - 1 million

Executive summary

Young adults (18- to 35-years-old) tend not to play the lottery [1], preferring to spend their discretionary dollars, for example, on fashion [2]....

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