Ontario Lottery and Gaming Corporation: Dream Drop
Meg Siegel, Solo Gritskiv, Tim Welsh
The Ontario Lottery and Gaming Corporation partnered with designer, Mr. Saturday, to release an exclusive clothing line with a LOTTO MAX ticket attached to sell out the products in one week and increase positive perception, consideration, online registrations, and ticket sales.
Campaign details
Brand: Ontario Lottery and Gaming Corporation Brand owner: Ontario Lottery and Gaming Corporation Entrant company: FCBIdea creation: Mediacom Toronto Market: Canada Sector: Lotteries, casinos, gambling Media channels:Email marketing, Point-of-purchase,...