Online’s paradox

Joe Mandese, in his regular comment column from Madison Avenue, discusses the reasons why, at a time when the advertising industry should be expanding with overall economic growth, it is being held in check by the internet (which, paradoxically, is the fastest growing major medium).

Online's paradox

Joe Mandese

At a time when the world's advertising economy should be expanding to keep up with overall economic growth, the rate of the ad industry's expansion is being kept in check by a surprising source: the internet. It is a surprising...