Online Vs. Offline Administration Of Print Audience Measurement Studies
A statistical comparison
Eric Melton and Marco Vriens Millward Brown IntelliQuest
Introduction
Administering media surveys online has several benefits over traditional...
Online vs. offline administration of print audience measurement studies
Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently in use.
