Online video: a new advertising contract?

Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online video is viable in the long term.

Online video: a new advertising contract?

 Justin Gibbons Work Research 

Matthew Halfin Simply Media

Advertisers are tracking the popularity of online video with interest and a growing list of questions.

Consider the following:  

  • Launched just three years ago, YouTube is one of the web’s top five websites, hosting 73 million video clips watched hundreds of millions of times a day.

  • Print titles ranging from the Financial Times and Sun to Elle and Timehave been as quick as dedicated ...

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