Online to fuel growth

Adam Smith

This short article details GroupM's media forecast for the UK in 2007, including an assessment of the current trends affecting traditional media, directories and business-to-business publishing, and predictions for the growth of online adspend.

Online to fuel growth

Adam Smith GroupM

Last year was unusually poor for traditional media, but we think demand has almost stopped slipping (see Figure 1).

By our previous standards, as reported in January’s Adstats, this merits a national holiday. Not counting the internet, we think the other media face a 1% drop in revenue this year and nearer 0% next. So online is again funding most of the net growth in the bottom line - half a billion this year, £650 million next.

The UK often includes search...

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