Online surveys in marketing research

In a recent article on conducting international marketing research in the twenty-first century (Craig & Douglas 2001), the application of new (electronic) technology for data collection was encouraged.
  

Online Surveys In Marketing Research: Pros And Cons

Janet IievaManchester Metropolitan UniversitySteve BaronMonash University andNigel M. HealeyManchester Metropolitan University

Introduction

The self-completed postal or mail survey is...