Online shoppers seek a personalized experience

An overview of Mirakl's 2023 Consumer Survey.

Ninety-four percent of consumers expect to use online marketplaces roughly the same amount or more in the future, according to a report on online marketplace adoption from cloud-based solutions marketplace Mirakl. The report was created using responses from 1,000 consumers each from France and the United States; 750 consumers each from Australia, Brazil, Germany,

Italy, Japan, Singapore, Spain, and the United Kingdom; and 400 consumers each from the Netherlands, Poland, Turkey, and the Nordic region (Denmark, Finland, Iceland, Norway, and Sweden).

When asked what marketplace features were most important to them, 89% of consumers tapped “value” as being...

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